101 – Inside Board Game Marketing at Nerdlab Games

In this episode, I talk about a fundamental shift in our marketing strategy at Nerdlab Games. We’re moving away from focusing primarily on short-term, ad-driven clicks and putting much more emphasis on building long-term fans and communities around our games. I’ll share why I believe this shift matters, what we’re changing, and how we want to build relationships with players that go far beyond a single purchase. If you want to check out the first implementation of that shift, you can signup for our Agent Avenue newsletter and see some of the additional content we produce and share specifically with our fans:

https://shop.nerdlab-games.com/pages/agent-avenue

(The form is at the bottom of this page)